We work hard because your bike does

Fernie BC’s full service, full time, year round bike shop.

SALES SERVICE SUSPENSION

Bikes, Parts, Accessories and Clothing

At Straight Line Bicycles we provide the best bikes, accessories and riding gear from only brands we all actually use and trust. If you’re looking for mountain bikes, gravel bikes, fat bikes or e-bikes, you’ll find what you need from brands like Santa Cruz, Giant, Transition, Forbidden, Norco and more.

You’ll also find parts and accessories from popular brands including We Are One, Chromag, One Up, Maxxis, Wahoo, Ennef, Dharco, Giro, Bell, Pearl Izumi and 7mesh just to name a few.

Contact Us or Visit Our Location →

Bicycle Service and Repair Shop

Our service shop is well stocked with all the spare parts required to keep just about any bike rolling. It’s also populated with some of the most knowledgeable bike mechanics in the region.

And when we say “full service”, we mean it! We’ll work on any bike, but especially pride ourselves in our ability to offer premium service packages to keep your high end performance bikes working like new.

We service all suspension products, dropper seat posts, e-bikes. We also love custom bike and wheel builds.

Service Packages and Pricing →

Your Local Suspension Experts

To achieve the highest level of speed, performance and traction from your mountain bike, it is critically important that your suspension is set-up and working well. Protect the life of your bike’s hardest working components and keep it rolling fast by having your suspension serviced at appropriate intervals.

Straight Line can perform all your suspension service in house. With plenty of service kits, shims and nitrogen in stock for Fox, Rockshox and DVO, shock dampers, air springs and forks, you won’t have to fear sending your shock away to a remote service center for long and undefined periods of time.

Drop-off by appointment and pick up your bike or shock the same day. Custom tunes are also available for Fox Shocks. Don’t hesitate to give us a call or send an email to service@straightlinefernie.com if you have any questions.

Book Your Suspension Service Now →

Here’s what people are saying…

  • Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie

    thumb Katelyn Kasperowicz
    January 14, 2021

    Best bike shop in Fernie 🙂

    thumb M. M.
    May 17, 2022

    Great shop! Got my ride dialed in quick when I was here on vacation. Then he hooked me up with a map and some info on where to start. Thanks!

    thumb Garrett Wagner
    October 12, 2021
  • Amazing mechanics, I broke a bearing in my frame on the first leg of my roadtrip. We had 3 more bike parks planned and I was worried my bike would be out of action. I dropped it into straight line and had it back within 2 hours. Managed to get in 3 more laps at the bike park that day. Can't recommend these guys enough.

    thumb kristof rael
    July 4, 2022

    On vacation and they got two of our family bikes rolling in less than four hours. Big thanks to the gang in service. Visit them for the first time because of this review. Return because their service warrants it.

    thumb Darryl Sparling
    August 16, 2022

    Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.

    thumb Jody Christopherson
    November 14, 2020
  • Stopped in while riding on a bike tour. The whole crew was super welcoming and they had a self-service stand with tools! Can’t thank the service team enough for the help!

    thumb Bryan Vogel
    August 18, 2022

    Hands down best bike mechanics in town. Some of the most brilliant I've ever worked with. Ian the owner lives what he sells without a doubt. I'd highly recommend this shop.

    thumb Craig Crocker
    July 17, 2021

    Super happy with the service every time i visit.

    thumb Dylan Evans
    April 16, 2022
  • Expert mechanic, friendly service.

    thumb Lee Green
    July 22, 2022

    This bike shop is my favorite in Fernie. The sales guys upstairs and the techs downstairs are AMAZING. They are always helpful, attentive and willing to problem solve and explain things to you without making you feel stupid for asking (especially since I am a lady, and even in 2021 sometimes your not always treated the same…sigh). Top notch bike shop in my books and is always my go to shop.

    thumb Lisa Griffiths
    September 7, 2021

    Ian was lovely and took the time to cut down my seat post free of charge. 100% recommended !

    thumb Leonora André
    May 5, 2021
  • This store is well stocked , the mechanics are knowledgeable and the staff is extremely helpful. It stands out , best little shop in Fernie for anything Bike!

    thumb Julie Gamache
    August 15, 2022

    Bent my hanger. They replaced it right away, and fixed my shifting too. Really friendly shop. Highly recommend!

    thumb Mike
    August 28, 2021

    This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!

    thumb Samuel Dougan
    August 29, 2021
  • Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.

    thumb Laura Joa
    August 2, 2020

    These guys deserve 6 stars! Always awesome, fast, good customer service! Every person that works there is awesome. I'd like to give a shout out to Nick who has always been more than helpful and knowledgeable!

    thumb MTB Rager
    September 7, 2022

    These guys are awesome! Always looking to really help you out - have always help solve my problems with my bike, and in a timely manner. One member of staff even remembered my name after a year of absence.

    thumb David Curry
    August 4, 2022