We work hard because your bike does

Fernie BC’s full service, full time, year round bike shop.

SALES SERVICE SUSPENSION

Bikes, Parts, Accessories and Clothing

At Straight Line Bicycles we provide the best bikes, accessories and riding gear from only brands we all actually use and trust. If you’re looking for mountain bikes, gravel bikes, fat bikes or e-bikes, you’ll find what you need from brands like Santa Cruz, Giant, Transition, Forbidden, Norco and more.

You’ll also find parts and accessories from popular brands including We Are One, Chromag, One Up, Maxxis, Wahoo, Ennef, Dharco, Giro, Bell, Pearl Izumi and 7mesh just to name a few.

Contact Us or Visit Our Location →

Bicycle Service and Repair Shop

Our service shop is well stocked with all the spare parts required to keep just about any bike rolling. It’s also populated with some of the most knowledgeable bike mechanics in the region.

And when we say “full service”, we mean it! We’ll work on any bike, but especially pride ourselves in our ability to offer premium service packages to keep your high end performance bikes working like new.

We service all suspension products, dropper seat posts, e-bikes. We also love custom bike and wheel builds.

Service Packages and Pricing →

Your Local Suspension Experts

To achieve the highest level of speed, performance and traction from your mountain bike, it is critically important that your suspension is set-up and working well. Protect the life of your bike’s hardest working components and keep it rolling fast by having your suspension serviced at appropriate intervals.

Straight Line can perform all your suspension service in house. With plenty of service kits, shims and nitrogen in stock for Fox, Rockshox and DVO, shock dampers, air springs and forks, you won’t have to fear sending your shock away to a remote service center for long and undefined periods of time.

Drop-off by appointment and pick up your bike or shock the same day. Custom tunes are also available for Fox Shocks. Don’t hesitate to give us a call or send an email to service@straightlinefernie.com if you have any questions.

Book Your Suspension Service Now →

Here’s what people are saying…

  • 5 star review  Great shop! Got my ride dialed in quick when I was here on vacation. Then he hooked me up with a map and some info on where to start. Thanks!

    thumb Garrett Wagner
    October 12, 2021

    5 star review  Expert mechanic, friendly service.

    thumb Lee Green
    July 22, 2022

    5 star review  These guys are awesome! Always looking to really help you out - have always help solve my problems with my bike, and in a timely manner. One member of staff even remembered my name after a year of absence.

    thumb David Curry
    August 4, 2022
  • 5 star review  Very knowledgeable Staff who practice great Social Distancing protocols with their customers. Lots of new Bikes and the Service Dept. was extra helpful.

    thumb C-No Clark
    August 27, 2020

    5 star review  Had a great experience here with my wife, who found her dream bike, in stock, in her size, on the floor. In 2021. Miracles do happen! Special shoutout to Kevin for going above and beyond to get her rolling.

    thumb Hank Hansen
    July 24, 2021

    5 star review  Ian was lovely and took the time to cut down my seat post free of charge. 100% recommended !

    thumb Leonora André
    May 5, 2021
  • 5 star review  Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!

    thumb David Bennison
    July 25, 2020

    5 star review  Super happy with the service every time i visit.

    thumb Dylan Evans
    April 16, 2022

    5 star review  This store is well stocked , the mechanics are knowledgeable and the staff is extremely helpful. It stands out , best little shop in Fernie for anything Bike!

    thumb Julie Gamache
    August 15, 2022
  • 5 star review  Amazing mechanics, I broke a bearing in my frame on the first leg of my roadtrip. We had 3 more bike parks planned and I was worried my bike would be out of action. I dropped it into straight line and had it back within 2 hours. Managed to get in 3 more laps at the bike park that day. Can't recommend these guys enough.

    thumb kristof rael
    July 4, 2022

    5 star review  Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.

    thumb Laura Joa
    August 2, 2020

    5 star review  Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie

    thumb Katelyn Kasperowicz
    January 14, 2021
  • 5 star review  This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!

    thumb Samuel Dougan
    August 29, 2021

    5 star review  On vacation and they got two of our family bikes rolling in less than four hours. Big thanks to the gang in service. Visit them for the first time because of this review. Return because their service warrants it.

    thumb Darryl Sparling
    August 16, 2022

    5 star review  Best bike shop in Fernie 🙂

    thumb M. M.
    May 17, 2022
  • 5 star review  Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.

    thumb Jody Christopherson
    November 14, 2020

    5 star review  Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!

    thumb Krista Turcasso
    August 17, 2021

    5 star review  Just purchased a bike from them. With all the current shortages here in Toronto, they had the one I was looking for. Spoke with Nakoda and Ian ( If I recall correctly) both were amazing to deal with and most certainly very helpful. Bike is being shipped out and can’t wait. Thank you both for a very easy and trustworthy purchase.

    thumb Shawn Sadgrove
    June 3, 2020