Straight Line Bicycles

Fernie, British Columbia

Fernie BC’s premier, year round, one-stop-shop for all your cycling needs. We provide the best bikes, accessories and riding gear from brands we use and trust, and back it up with a full service work shop, staffed with the most experienced bike mechanics in the Kootenays!

Our Brands

Service & Repairs

Find out what makes us Fernie's most loved bike shop

  • We keep a lot of common bike parts in stock so we can get your bike running again quickly.
  • We have the knowledge and the equipment to fully service and revive all your suspension components, including forks, rear shocks and dropper seat posts. We also perform custom suspension tunes.
  • We're the only Authorized Shimano Service Center in the East Kootenay's.
  • Online booking, powered by Velodrop, allows you to view our work shop availability and book your next bike service online. Available 24 hours a day, 7 days a week.
  • Our friendly bike mechanic and suspension technicians are some of the most experienced around.


  • 5 star review  Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line

    thumb Kevin Smith

    5 star review  The team at Straight Line are hands down the most helpful and knowledgeable in town. Never had a bad experience.

    thumb Aaron Barber

    5 star review  Excellent sales and service experience. Knowledgable staff and I never feel like I'm being oversold. I can't recommend Straight Line enough. Thanks!

    thumb Stefan Makwana
  • 5 star review  With so many bikes getting serviced, they were able to help me with my bike today, so I can get out on the trials while visiting Fernie for the week!! The “French” mechanic went above & beyond today! Merci beaucoup 🚲

    thumb Lianne Marquis

    5 star review  Very knowledgeable Staff who practice great Social Distancing protocols with their customers. Lots of new Bikes and the Service Dept. was extra helpful.

    thumb C-No Clark

    5 star review  Friendly and helpful service adjusting my bike and pumping the tires. Great advice on hiking and biking trails suitable for my skills and interests.

    thumb lyn cadence
  • 5 star review  Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.

    thumb Laura Joa

    5 star review  Great shop - very helpful and knowledgeable!

    thumb Kevin Paz

    5 star review  Good ski service! I used my ski for 3 days and the binding got some issue during my trip, went to other 3 shops in town and no one could service but this guys did it. So thankful for the good service

    thumb Marcio Franco
  • 5 star review  I'm not a local but have had to use this shop a few times on my bike trips to Fernie. Friendly and knowledgeable staff. Last time I was in there I blew my rear derailleur apart. They had me rolling with a new derailleur (same model) in 45 minutes. The guys downstairs are friendly and didn't talk to me like I was and idiot, which seems to happen at some Calgary shops.

    thumb C McMechan

    5 star review  These guys are super knowledgeable, and personable!! Sooo, want a new Santa Cruz ride this year!

    thumb Darrell E

    5 star review  Just purchased a bike from them. With all the current shortages here in Toronto, they had the one I was looking for. Spoke with Nakoda and Ian ( If I recall correctly) both were amazing to deal with and most certainly very helpful. Bike is being shipped out and can’t wait. Thank you both for a very easy and trustworthy purchase.

    thumb Shawn Sadgrove
  • 5 star review  Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!

    thumb David Bennison

    5 star review  I've always been very happy with the service from Straight Line. They have some of the best bike mechanics in Fernie.

    thumb Robert Boschman

    5 star review  Excellent and creative service. I’m on a 1000 kilometer bicycle tour and my rear rim cracked. Called these folks from a couple towns away and talked through options. They didn’t have a solution initially, but after thinking about it called me back with a possible fix. That kind of initiative and creativity is much appreciated. Good shop.

    thumb Mark Thackray