We work hard because your bike does
Fernie BC’s full service, full time, year round bike shop.
Bikes, Parts, Accessories and Clothing
At Straight Line Bicycles we provide the best bikes, accessories and riding gear from only brands we all actually use and trust. If you’re looking for mountain bikes, gravel bikes, fat bikes or e-bikes, you’ll find what you need from brands like Santa Cruz, Giant, Transition, Forbidden, Norco and more.
You’ll also find parts and accessories from popular brands including We Are One, Chromag, One Up, Maxxis, Wahoo, Ennef, Dharco, Giro, Bell, Pearl Izumi and 7mesh just to name a few.
Bicycle Service and Repair Shop
Our service shop is well stocked with all the spare parts required to keep just about any bike rolling. It’s also populated with some of the most knowledgeable bike mechanics in the region.
And when we say “full service”, we mean it! We’ll work on any bike, but especially pride ourselves in our ability to offer premium service packages to keep your high end performance bikes working like new.
We service all suspension products, dropper seat posts, e-bikes. We also love custom bike and wheel builds.
Your Local Suspension Experts
To achieve the highest level of speed, performance and traction from your mountain bike, it is critically important that your suspension is set-up and working well. Protect the life of your bike’s hardest working components and keep it rolling fast by having your suspension serviced at appropriate intervals.
Straight Line can perform all your suspension service in house. With plenty of service kits, shims and nitrogen in stock for Fox, Rockshox and DVO, shock dampers, air springs and forks, you won’t have to fear sending your shock away to a remote service center for long and undefined periods of time.
Drop-off by appointment and pick up your bike or shock the same day. Custom tunes are also available for Fox Shocks. Don’t hesitate to give us a call or send an email to firstname.lastname@example.org if you have any questions.
Here’s what people are saying…
Absolutely unreal service from Ian! Was able to source an obscure part for my bike and further more ship to Vancouver. Top notch store/ staff / and product. Thank you for the help
November 18, 2021
The Straight Line team is great! Very professional, very service oriented, very knowledgeable service department and well equipped. Went above and beyond in helping my son and I out with an issue with the fork on our tandem. These guys are a great resource for Tour Divide/Great Divide riders. Will be back!
June 15, 2023
These guys deserve 6 stars! Always awesome, fast, good customer service! Every person that works there is awesome. I'd like to give a shout out to Nick who has always been more than helpful and knowledgeable!
September 7, 2022
Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie
January 14, 2021
Had a great experience here with my wife, who found her dream bike, in stock, in her size, on the floor. In 2021. Miracles do happen! Special shoutout to Kevin for going above and beyond to get her rolling.
July 24, 2021
Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line
August 4, 2020
The mechanics at Straight Line saved my day! Broke a break lever 15 minutes into the trail to ale - the first ride on a 4-day trip… they had me up and running in no time and I was able to finish the ride and the trip! Super grateful for their awesome customer service and ultra-fast turnaround!!! Very reasonable rates - I would have paid triple what they charged me to get riding again without blinking an eye. Thanks Straight Line!
August 2, 2023
These guys are awesome! Always looking to really help you out - have always help solve my problems with my bike, and in a timely manner. One member of staff even remembered my name after a year of absence.
August 4, 2022
Stopped in while riding on a bike tour. The whole crew was super welcoming and they had a self-service stand with tools! Can’t thank the service team enough for the help!
August 18, 2022
A brilliant shop, helped us out no end when we were riding the Tour Divide, fixed our bikes up for us. Excellent service.
February 7, 2023
Just purchased a bike from them. With all the current shortages here in Toronto, they had the one I was looking for. Spoke with Nakoda and Ian ( If I recall correctly) both were amazing to deal with and most certainly very helpful. Bike is being shipped out and can’t wait. Thank you both for a very easy and trustworthy purchase.
June 3, 2020
Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.
August 2, 2020
Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.
November 14, 2020
This bike shop is my favorite in Fernie. The sales guys upstairs and the techs downstairs are AMAZING. They are always helpful, attentive and willing to problem solve and explain things to you without making you feel stupid for asking (especially since I am a lady, and even in 2021 sometimes your not always treated the same…sigh). Top notch bike shop in my books and is always my go to shop.
September 7, 2021