We work hard because your bike does
Fernie BC’s full service, full time, year round bike shop.
Bikes, Parts, Accessories and Clothing
At Straight Line Bicycles we provide the best bikes, accessories and riding gear from only the brands we all actually use and trust. If your looking for mountain bikes, gravel bikes, fat bikes or e-bikes, you’ll find what your looking for from brands like Santa Cruz, Giant, Norco and more.
You’ll also find parts and accessories from popular brands including We Are One, Chromag, One Up, Maxxis, Wahoo, Fox, Giro, Bell, Pearl Izumi and 7mesh just to name a few.
Bicycle Service and Repair Shop
Our service shop is well stocked with all the spare parts required to keep just about any bike rolling. It’s also populated with some of the most knowledgeable bike mechanics in the region.
And when we say “full service”, we mean it! We’ll work on any bike, but especially pride ourselves in our ability to offer premium service packages to keep your high end performance bikes working like new.
We service all suspension products, dropper seat posts, e-bikes. We also love custom bike and wheel builds.
Your Local Suspension Experts
To achieve the highest level of speed, performance and traction from your mountain bike, it is critically important that your suspension is set-up and working well. Protect the life of your bike’s hardest working components and keep it rolling fast by having your suspension serviced at appropriate intervals.
Straight Line can perform all your suspension service in house. With plenty of service kits, shims and nitrogen in stock for Fox, Rockshox and DVO, shock dampers, air springs and forks, you won’t have to fear sending your shock away to a remote service center for long and undefined periods of time.
Drop-off by appointment and pick up your bike or shock the same day. Custom tunes are also available for Fox Shocks. Don’t hesitate to give us a call or send an email to email@example.com if you have any questions.
Here’s what people are saying…
Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.
August 2, 2020
Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line
August 4, 2020
- Leonora André
May 5, 2021
Very knowledgeable Staff who practice great Social Distancing protocols with their customers. Lots of new Bikes and the Service Dept. was extra helpful.
August 27, 2020
This bike shop is my favorite in Fernie. The sales guys upstairs and the techs downstairs are AMAZING. They are always helpful, attentive and willing to problem solve and explain things to you without making you feel stupid for asking (especially since I am a lady, and even in 2021 sometimes your not always treated the same…sigh). Top notch bike shop in my books and is always my go to shop.
September 7, 2021
Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!
July 25, 2020
Just purchased a bike from them. With all the current shortages here in Toronto, they had the one I was looking for. Spoke with Nakoda and Ian ( If I recall correctly) both were amazing to deal with and most certainly very helpful. Bike is being shipped out and can’t wait. Thank you both for a very easy and trustworthy purchase.
June 3, 2020
This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!
August 29, 2021
Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.
November 14, 2020
Had a great experience here with my wife, who found her dream bike, in stock, in her size, on the floor. In 2021. Miracles do happen! Special shoutout to Kevin for going above and beyond to get her rolling.
July 24, 2021
Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!
August 17, 2021