We work hard because your bike does
Fernie BC’s full service, full time, year round bike shop.
Bikes, Parts, Accessories and Clothing
At Straight Line Bicycles we provide the best bikes, accessories and riding gear from only brands we all actually use and trust. If you’re looking for mountain bikes, gravel bikes, fat bikes or e-bikes, you’ll find what you need from brands like Santa Cruz, Giant, Transition, Forbidden, Norco and more.
You’ll also find parts and accessories from popular brands including We Are One, Chromag, One Up, Maxxis, Wahoo, Ennef, Dharco, Giro, Bell, Pearl Izumi and 7mesh just to name a few.
Bicycle Service and Repair Shop
Our service shop is well stocked with all the spare parts required to keep just about any bike rolling. It’s also populated with some of the most knowledgeable bike mechanics in the region.
And when we say “full service”, we mean it! We’ll work on any bike, but especially pride ourselves in our ability to offer premium service packages to keep your high end performance bikes working like new.
We service all suspension products, dropper seat posts, e-bikes. We also love custom bike and wheel builds.
Your Local Suspension Experts
To achieve the highest level of speed, performance and traction from your mountain bike, it is critically important that your suspension is set-up and working well. Protect the life of your bike’s hardest working components and keep it rolling fast by having your suspension serviced at appropriate intervals.
Straight Line can perform all your suspension service in house. With plenty of service kits, shims and nitrogen in stock for Fox, Rockshox and DVO, shock dampers, air springs and forks, you won’t have to fear sending your shock away to a remote service center for long and undefined periods of time.
Drop-off by appointment and pick up your bike or shock the same day. Custom tunes are also available for Fox Shocks. Don’t hesitate to give us a call or send an email to email@example.com if you have any questions.
Here’s what people are saying…
Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!
July 25, 2020
This bike shop is my favorite in Fernie. The sales guys upstairs and the techs downstairs are AMAZING. They are always helpful, attentive and willing to problem solve and explain things to you without making you feel stupid for asking (especially since I am a lady, and even in 2021 sometimes your not always treated the same…sigh). Top notch bike shop in my books and is always my go to shop.
September 7, 2021
Amazing mechanics, I broke a bearing in my frame on the first leg of my roadtrip. We had 3 more bike parks planned and I was worried my bike would be out of action. I dropped it into straight line and had it back within 2 hours. Managed to get in 3 more laps at the bike park that day. Can't recommend these guys enough.
July 4, 2022
This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!
August 29, 2021
Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie
January 14, 2021
On vacation and they got two of our family bikes rolling in less than four hours. Big thanks to the gang in service. Visit them for the first time because of this review. Return because their service warrants it.
August 16, 2022
Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line
August 4, 2020
Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!
August 17, 2021
I recently purchased a bike at Straight Line Bicycles. They were remarkably friendly and helpful. Truly a pleasurable and informative experience.
January 19, 2023Leonora André
May 5, 2021
Hands down best bike mechanics in town. Some of the most brilliant I've ever worked with. Ian the owner lives what he sells without a doubt. I'd highly recommend this shop.
July 17, 2021