We work hard because your bike does
Fernie BC’s full service, full time, year round bike shop.
Bikes, Parts, Accessories and Clothing
At Straight Line, our goal is to provide the best (and most comprehensive) service in town, as well as provide our community with the best bikes and gear out there. No matter what kind of bike you’re after, we can help! We stock bikes from Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One. We’re also more than happy to have a chat about building up your custom dream bike!
You can also find a large selection of parts, clothing, and accessories on hand from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh (just to name a few!).
Bicycle Service & Repair Shop
We are a FULL SERVICE bike shop, which means we can replace, rebuild, restore anything you throw at us. We’re the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the biz. We also have all the parts you need to keep your bike running its best.
Your Local Suspension Experts
To get the best performance and longevity out of your mountain bike, it is important to service your suspension at regular intervals. Manufacturers recommend basic service ranging from 50-100 hours, and complete overhauls are recommended at 200+ hours.
Here at Straight Line, we do it all in house. With plenty of service kits, shims, dampers, air springs and nitrogen in stock for Fox, Rockshox and DVO, you don’t have to worry about sending your fork or shock away to a remote service center for an unknown period of time.
Have questions, concerns, or just want to talk bikes? Reach out! We’d love to hear from you.
Here’s what people are saying…
Great shop! Got my ride dialed in quick when I was here on vacation. Then he hooked me up with a map and some info on where to start. Thanks!
October 12, 2021
Just purchased a bike from them. With all the current shortages here in Toronto, they had the one I was looking for. Spoke with Nakoda and Ian ( If I recall correctly) both were amazing to deal with and most certainly very helpful. Bike is being shipped out and can’t wait. Thank you both for a very easy and trustworthy purchase.
June 3, 2020
Awesome bike shop that's super professional and really friendly. Bled my fork damper and got my fork running mint once again. 10/10 would recommend.
June 14, 2023
Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!
July 25, 2020
Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line
August 4, 2020
Very knowledgeable Staff who practice great Social Distancing protocols with their customers. Lots of new Bikes and the Service Dept. was extra helpful.
August 27, 2020
Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!
August 17, 2021
The mechanics at Straight Line saved my day! Broke a break lever 15 minutes into the trail to ale - the first ride on a 4-day trip… they had me up and running in no time and I was able to finish the ride and the trip! Super grateful for their awesome customer service and ultra-fast turnaround!!! Very reasonable rates - I would have paid triple what they charged me to get riding again without blinking an eye. Thanks Straight Line!
August 2, 2023
Amazing mechanics, I broke a bearing in my frame on the first leg of my roadtrip. We had 3 more bike parks planned and I was worried my bike would be out of action. I dropped it into straight line and had it back within 2 hours. Managed to get in 3 more laps at the bike park that day. Can't recommend these guys enough.
July 4, 2022
These guys deserve 6 stars! Always awesome, fast, good customer service! Every person that works there is awesome. I'd like to give a shout out to Nick who has always been more than helpful and knowledgeable!
September 7, 2022
Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie
January 14, 2021
Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.
November 14, 2020
Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.
August 2, 2020
A brilliant shop, helped us out no end when we were riding the Tour Divide, fixed our bikes up for us. Excellent service.
February 7, 2023