We work hard because your bike does
Fernie BC’s full service, full time, year round bike shop.
Bikes, Parts, Accessories and Clothing
At Straight Line Bicycles we provide the best bikes, accessories and riding gear from only brands we all actually use and trust. If you’re looking for mountain bikes, gravel bikes, fat bikes or e-bikes, you’ll find what you need from brands like Santa Cruz, Giant, Transition, Forbidden, Norco and more.
You’ll also find parts and accessories from popular brands including We Are One, Chromag, One Up, Maxxis, Wahoo, Ennef, Dharco, Giro, Bell, Pearl Izumi and 7mesh just to name a few.
Contact Us or Visit Our Location →
Bicycle Service and Repair Shop
Our service shop is well stocked with all the spare parts required to keep just about any bike rolling. It’s also populated with some of the most knowledgeable bike mechanics in the region.
And when we say “full service”, we mean it! We’ll work on any bike, but especially pride ourselves in our ability to offer premium service packages to keep your high end performance bikes working like new.
We service all suspension products, dropper seat posts, e-bikes. We also love custom bike and wheel builds.
Service Packages and Pricing →
Your Local Suspension Experts
To achieve the highest level of speed, performance and traction from your mountain bike, it is critically important that your suspension is set-up and working well. Protect the life of your bike’s hardest working components and keep it rolling fast by having your suspension serviced at appropriate intervals.
Straight Line can perform all your suspension service in house. With plenty of service kits, shims and nitrogen in stock for Fox, Rockshox and DVO, shock dampers, air springs and forks, you won’t have to fear sending your shock away to a remote service center for long and undefined periods of time.
Drop-off by appointment and pick up your bike or shock the same day. Custom tunes are also available for Fox Shocks. Don’t hesitate to give us a call or send an email to email@example.com if you have any questions.
Book Your Suspension Service Now →
Here’s what people are saying…
Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.
November 14, 2020
Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.
August 2, 2020
Very knowledgeable Staff who practice great Social Distancing protocols with their customers. Lots of new Bikes and the Service Dept. was extra helpful.
August 27, 2020
Amazing mechanics, I broke a bearing in my frame on the first leg of my roadtrip. We had 3 more bike parks planned and I was worried my bike would be out of action. I dropped it into straight line and had it back within 2 hours. Managed to get in 3 more laps at the bike park that day. Can't recommend these guys enough.
July 4, 2022
Stopped in while riding on a bike tour. The whole crew was super welcoming and they had a self-service stand with tools! Can’t thank the service team enough for the help!
August 18, 2022
A brilliant shop, helped us out no end when we were riding the Tour Divide, fixed our bikes up for us. Excellent service.
February 7, 2023
This store is well stocked , the mechanics are knowledgeable and the staff is extremely helpful. It stands out , best little shop in Fernie for anything Bike!
August 15, 2022
This bike shop is my favorite in Fernie. The sales guys upstairs and the techs downstairs are AMAZING. They are always helpful, attentive and willing to problem solve and explain things to you without making you feel stupid for asking (especially since I am a lady, and even in 2021 sometimes your not always treated the same…sigh). Top notch bike shop in my books and is always my go to shop.
September 7, 2021
Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!
August 17, 2021
Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!
July 25, 2020
Just purchased a bike from them. With all the current shortages here in Toronto, they had the one I was looking for. Spoke with Nakoda and Ian ( If I recall correctly) both were amazing to deal with and most certainly very helpful. Bike is being shipped out and can’t wait. Thank you both for a very easy and trustworthy purchase.
June 3, 2020
Hands down best bike mechanics in town. Some of the most brilliant I've ever worked with. Ian the owner lives what he sells without a doubt. I'd highly recommend this shop.
July 17, 2021
On vacation and they got two of our family bikes rolling in less than four hours. Big thanks to the gang in service. Visit them for the first time because of this review. Return because their service warrants it.
August 16, 2022