We work hard because your bike does

Fernie BC’s full service, full time, year round bike shop.


Bikes, Parts, Accessories and Clothing

At Straight Line, our goal is to provide the best (and most comprehensive) service in town, as well as provide our community with the best bikes and gear out there. No matter what kind of bike you’re after, we can help! We stock bikes from Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One. We’re also more than happy to have a chat about building up your custom dream bike!

You can also find a large selection of parts, clothing, and accessories on hand from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh (just to name a few!).

Contact Us or Visit Our Location →

Bicycle Service & Repair Shop

We are a FULL SERVICE bike shop, which means we can replace, rebuild, restore anything you throw at us. We’re the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the biz. We also have all the parts you need to keep your bike running its best.

Service Packages and Pricing →

Your Local Suspension Experts

To get the best performance and longevity out of your mountain bike, it is important to service your suspension at regular intervals. Manufacturers recommend basic service ranging from 50-100 hours, and complete overhauls are recommended at 200+ hours.

Here at Straight Line, we do it all in house. With plenty of service kits, shims, dampers, air springs and nitrogen in stock for Fox, Rockshox and DVO, you don’t have to worry about sending your fork or shock away to a remote service center for an unknown period of time.

Have questions, concerns, or just want to talk bikes? Reach out! We’d love to hear from you.

Book Your Suspension Service Now →

Here’s what people are saying…

  • Came from out of town and only got about a half hour of riding on my newly repaired tube (in Edmonton) before it puked on coal creek road. Straight line fixed my flat and had me on the road within minutes with a new tube and tire.

    Carey Schulz Avatar Carey Schulz
    August 20, 2023

    The Straight Line team is great! Very professional, very service oriented, very knowledgeable service department and well equipped. Went above and beyond in helping my son and I out with an issue with the fork on our tandem. These guys are a great resource for Tour Divide/Great Divide riders. Will be back!

    David Kissner Avatar David Kissner
    June 15, 2023

    This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!

    Samuel Dougan Avatar Samuel Dougan
    August 29, 2021
  • I recently purchased a bike at Straight Line Bicycles. They were remarkably friendly and helpful. Truly a pleasurable and informative experience.

    Gary Bishop Avatar Gary Bishop
    January 19, 2023

    A brilliant shop, helped us out no end when we were riding the Tour Divide, fixed our bikes up for us. Excellent service.

    Jim Barrow Avatar Jim Barrow
    February 7, 2023

    Bent my hanger. They replaced it right away, and fixed my shifting too. Really friendly shop. Highly recommend!

    Mike Avatar Mike
    August 28, 2021
  • Had a great experience here with my wife, who found her dream bike, in stock, in her size, on the floor. In 2021. Miracles do happen! Special shoutout to Kevin for going above and beyond to get her rolling.

    Hank Hansen Avatar Hank Hansen
    July 24, 2021

    On vacation and they got two of our family bikes rolling in less than four hours. Big thanks to the gang in service. Visit them for the first time because of this review. Return because their service warrants it.

    Darryl Sparling Avatar Darryl Sparling
    August 16, 2022

    Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.

    Laura Joa Avatar Laura Joa
    August 2, 2020
  • Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.

    Jody Christopherson Avatar Jody Christopherson
    November 14, 2020

    Awesome bike shop that's super professional and really friendly. Bled my fork damper and got my fork running mint once again. 10/10 would recommend.

    Ethan Woods Avatar Ethan Woods
    June 14, 2023

    Stopped in while riding on a bike tour. The whole crew was super welcoming and they had a self-service stand with tools! Can’t thank the service team enough for the help!

    Bryan Vogel Avatar Bryan Vogel
    August 18, 2022
  • Very knowledgeable Staff who practice great Social Distancing protocols with their customers. Lots of new Bikes and the Service Dept. was extra helpful.

    C-No Clark Avatar C-No Clark
    August 27, 2020

    Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line

    Kevin Smith Avatar Kevin Smith
    August 4, 2020

    Best bike shop in Fernie 🙂

    M. M. Avatar M. M.
    May 17, 2022
  • The mechanics at Straight Line saved my day! Broke a break lever 15 minutes into the trail to ale - the first ride on a 4-day trip… they had me up and running in no time and I was able to finish the ride and the trip! Super grateful for their awesome customer service and ultra-fast turnaround!!! Very reasonable rates - I would have paid triple what they charged me to get riding again without blinking an eye. Thanks Straight Line!

    Alastair Graham Avatar Alastair Graham
    August 2, 2023

    Ian was lovely and took the time to cut down my seat post free of charge. 100% recommended !

    Leonora André Avatar Leonora André
    May 5, 2021

    Super happy with the service every time i visit.

    Dylan Evans Avatar Dylan Evans
    April 16, 2022